Phil Okala is Senior Vice President for Business Development at the University of Pennsylvania Health System. In this role, he has executive oversight for strategic business development initiatives, marketing, clinical service line development, network affiliations and Penn Global Medicine Services. He has provided senior executive leadership on numerous strategic initiatives to ensure the financial viability, growth and strategic positioning of Penn Medicine. These include mergers and integration; strategic alliances and affiliations with other health systems; positioning clinical service lines across the health system for growth and in the adoption of patient care delivery pathways; and leading strategic marketing services to leverage high quality of care in brand development and patient preference.